Ulrich Lichtenthaler
Welcome! I am a Professor at International School of Management (ISM) in Cologne, Germany. Besides my academic work, I am acknowledged as the inventor of the PUMO
framework, author, keynote speaker, and management consultant for strategy, innovation, sustainability, and AI. My company projects currently focus on: sustainability as an opportunity for innovation, the PUMO world as a new strategic challenge as well as combining human and artificial intelligence for competitive advantage.
How companies profit from sustainability innovation
The GREEN GRASS STRATEGY
is a positive sustainability strategy that focuses on innovation and new business opportunities rather than limiting sustainability programs to resource efficiency and process optimization. Thus, it refers to developing innovative solutions for achieving a competitive advantage.
More information
Beyond reporting: Business case for sustainability
Efficiency gains, new business, employer branding, agile innovation and more: The business case for sustainability and ESG goes far beyond reporting requirements. In my new keynote and workshop, I highlight major sustainability-related opportunities based on an integrative business case framework with examples.
